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Fostering Empathy Through Community Action

From Sunnyvale parades to Duo Duo benefit galas, I lead initiatives that unite compassion, creativity, and community to promote animal welfare.

Empathy In Action

Duo Duo Project | Youth Team Leader (2022 – Present)

Explore our initiatives that create lasting change

1.5K Attendees
70+ Volunteers
170k Raised
Social Reach
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1. Halloween Pet Parades

Organized four annual parades with 1,500+ attendees and 70+ volunteers, promoting responsible pet ownership and community joy.

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2. Compassion Beyond Borders Benefit Concert

Coordinated 16 volunteers and helped raise $20,000 through music and storytelling for compassion.

3. Advocacy Trough Creativity

Beyond events, I design community engagement campaigns — from Duo Duo’s TikTok videos (50K+ views) to creative giveaway bags made with a vinyl cutter. Each initiative brings people closer to the cause through art, technology, and empathy.

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4. Pet Appreciation Rallies

Hosted rallies in Sunnyvale and Union Square with 300 attendees and 15 volunteers, celebrating animal-human bonds.

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5. Paws for Celebration Gala

Directed event logistics, volunteer coordination, and fundraising, raising $150,000 for animal welfare causes.

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6. Volunteer Leadership & Youth Engagement

Recruited, trained, and mentored over 70 volunteers across multiple events, building a youth-led network that turns empathy into lasting community action.

Stories Of Change

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Mr. Tony Spitaleri

Former Mayor of the City of Sunnyvale

These parades are more than just celebrations—they are powerful reminders of the empathy that binds us to our animal companions. Serena's leadership has elevated their impact in meaningful ways.

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Mrs. Andrea Gung

Founder of Duo Duo Project

Serena's contributions have played a crucial role in advancing our mission of promoting empathy toward animals. Her work has helped foster awareness and inspire action in animal welfare.

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Anna

Age 8, Workshop Participant, Sunnyvale

I loved learning how to care for my imaginary puppy!

Ms. Denise Salisbury

Site Supervisor, Bracher Extended Learning Program Santa Clara Unified School District

School Impact | Santa Clara "Serena has worked earnestly to present her workshop and book for students. Through her workshop, Serena brought awareness about empathy and caring for animals in a compassionate manner. This book can help students retain the information and become responsible and respectful pet owners."

Ms. Sarah Kishler

Librarian, East San Jose Carnegie Branch San Jose Public Library

Library Impact | East San Jose "Serena connects with children using creative and engaging activities such as word searches and puzzles, making it fun for them to learn about the importance of caring for pets in a way that respects and treats them like our fellow living beings, with wants and needs not too different from our own."

Ms. Tiffani Lewis

Lockhart Librarian, Seven Trees Branch San Jose Public Library

Program Success | Seven Trees "Both the workshop and ebook strike a balance between robust and accessible. Serena's enthusiasm and compassion for our furry, scaly, and feathered friends is infectious both in-person and on the page. Enjoy this enlightening read and the lifelong companionship with all creatures that's sure to follow!"

Join Our Community

Build a kinder world for animals through education and advocacy. Access our free resources to launch programs in your community
Get Involved:

Use Our Resources:

Download eBook

Access Workshop Materials

Get Event Planning Guides

Host Your Own:

Conduct Workshops

Organize Pet Events

Start Advocacy Programs

Make an Impact:

Share Success Stories

Translate Materials

Implement Programs

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